The Importance of Brand Identity

Every person needs to have identity to feel alive and be part of the society. The same can be said to a business. Every business needs brand identity to thrive and be part of a market with huge potential for making money. The importance of brand identity seems obvious to a lot of experienced businessmen and industry leaders. However, do you know that one reason why many small businesses fail to find success is because they focus too much on customer service and product development but less on building a…

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