The Importance of Brand Identity

Every person needs to have identity to feel alive and be part of the society. The same can be said to a business. Every business needs brand identity to thrive and be part of a market with huge potential for making money. The importance of brand identity seems obvious to a lot of experienced businessmen and industry leaders. However, do you know that one reason why many small businesses fail to find success is because they focus too much on customer service and product development but less on building a…

Read More

Three Considerations to Home Affordability

Australia’s real estate industry will be making home affordability a greater cause of concern, in an economic sense. The data on housing starts is anticipated to face a decline this year. This decline is attributed to state laws on the use of land, zoning policies, tax obligations for developers and other regulations that inhibit developments of new houses. With the expected contraction (or less supply), house prices will be pulled up on aggregate. While the factors influencing affordability is primarily economic, it shouldn’t be the deciding factor to owning a…

Read More